​I saw something on Facebook last week that put a huge smile on my face.

I was reading through my news feed and saw a post from one of my personal connections about an amazing customer experience with their insurance agent.

It was a glowing endorsement from someone who called their agent about a rate hike and wound up saving money.

(I have no idea what she gave up but that’s not the point here)

​About 7 months ago I watched a presentation by Simon Sinek that changed my perspective about business forever.

In fact, you wouldn’t be reading this article right now if I hadn’t.

It was my inspiration for starting this blog and a number of other projects over the past 7 months that have grown the awareness of my brand, InsuranceSplash, tremendously.

​Success is supposed to be a good thing, right? After all, isn’t that what we all strive to attain? If we work hard, do the right things, and never quit, we will ultimately earn that success we so desperately crave.

The problem is that it’s a trap.

The worst thing that can happen to any insurance professional is that they attain success and get snared by it and lay wasting away in “The Success trap” for the rest of their career. If you’d like to find out how to avoid this fate, keep reading!

Let’s first define exactly what The Success Trap is, so you will know it when you trip over it. My professional coach and mentor, Alan Weiss introduced The Success Trap in his work with solo practitioner consultants. It works the same with insurance professionals. Here is how Alan defines it.