Your domain name plays a huge role in the online marketing success of your agency.
Let me explain…
If it’s too complicated clients won’t share it with their friends. If it’s too long no one will ever visit it. If it’s easily mis-spelled people will think you went out of business and your emails will be sent to the wrong address. If your domain name is cheesy, customers and prospects won’t take you seriously!
And if your domain name is easily forgotten, so is your agency.
Changing your domain name in the future is possible, but it’s a pain in the butt technologically, can damage your search rankings for years, and can force you to reprint thousands of dollars worth of business cards and other stationary.
I want insurance agents like you to avoid domain name mistakes I’ve seen other agents make, so here’s a crash course on choosing the right domain name.
It’s 100% free and I wanted to show you how it works so you can see it’s the fastest and easiest way to get ideas for your insurance agency Facebook page.
It’s great when shoppers get an insurance quote from you and no one else.
Until you wake up.
This happens occasionally from a referral or networking, but it’s far more common that your quotes are competing with several others for your prospect’s attention.
So how can you make your quotes stand out?
Of course having the lowest price is very helpful – but it’s out of your control and isn’t as vital as you think.
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