Category: Lead Generation

27 Referral Marketing Ideas to Get Referrals And Sell More Insurance

5/15/2023

I know a few agents who hate asking for referrals because they’re afraid of bothering clients or asking for “too much”.

I understand the mentality, but it’s wrong.

When you make it easy and risk-free for clients to refer your agency, you are doing them a favor!

Why is that?

Because referrals are social currency. We all like to recommend quality companies and products to each other because it’s a way of helping one another.

25 Comments

Networking Tips for Insurance Agents: 34 Smart Ideas

2/6/2023

257 Comments

I don’t like networking events.

I don’t like the fake smiles, cheesy jokes, overbearing personalities, awkward conversations, and unsolicited advice.

And of course I can’t stand the sales pitches for crap I will never ever buy.

On the bright side… sometimes there’s alcohol.

Although I’m a die-hard internet marketing guy I know these two things as fact:

257 Comments

34 Insurance Agency Retention Strategies: The Ultimate Agent Resource

12/5/2022

10 Comments

Retention is necessary to build and maintain a successful insurance agency.

Every agent knows that.

You know small boosts in retention will grow long term profit immensely.

You know it costs more to get new customers than to keep current ones.

And you probably know the pain of losing more policies than you wrote in a week.

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25 Welcome Kit Ideas For New Insurance Customers

10/10/2022

625 Comments

Selling insurance is hard.

Really hard!

In fact, making a sale is so hard that agents often forget the most important part of building a successful insurance agency:

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Customer Reviews for Insurance Agents – Free PDF Download

9/12/2022

277 Comments

According to a recent survey by J.D. Power & Associates over 92% of internet users have used reviews to make a purchase sometime in the last 12 month. That’s pretty much everyone.

Reviews matter.

277 Comments

Setting Insurance Sales Goals That Work (With Free Template)

8/8/2022

1 Comment

I think most sales goals suck.

That’s not totally true. I just wanted your attention.

(Hey, at least I’m honest.)

But I do think most sales goals are totally incomplete.

You see, most of us have a tendency to set goals based on the ultimate outcome.

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How to Make Your Insurance Quotes Stand Out – 22 New Ideas

3/7/2022

1 Comment

It’s great when shoppers get an insurance quote from you and no one else.

Until you wake up.

This happens occasionally from a referral or networking, but it’s far more common that your quotes are competing with several others for your prospect’s attention.

So how can you make your quotes stand out?

Of course having the lowest price is very helpful – but it’s out of your control and isn’t as vital as you think.

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How to Help Prospects See the Value of Life Insurance: 22 Tips

2/7/2022

13 Comments

Selling life insurance is hard.

It’s also necessary. Because unlike other lines of insurance people are required to buy…

Life insurance must be sold.

Although people can use seniors life insurance finder to find an agent, they can’t buy it on their own because a website or an 800 number can’t replace an agent.

A lot of agents tell me prospects don’t see the value in life insurance. They don’t want to talk about it. They don’t want to hear about it.

Of course they don’t!

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Insurance Agency Processes: The Agent’s Guide to Productivity

1/3/2022

8 Comments

Sales Process

Good processes are the key to success in your insurance agency.

That’s why I put together a resource with the most important processes for successful insurance agencies.

I’ve included important considerations and helpful resources for each process below.

There’s a lot of information on this page so I also made a few links to help you get around:

Insurance Agency Processes featured on this page:

Sales Process
New Business Process
Referral Process
Policy Review Process
Social Media Process
Search Engine Optimization Process
Re-quote Follow-up Process
Cross-selling Process
Renewal Process
Employee Hiring Process
Employee Training Process
Employee Termination Process
Telemarketing Process
Claim Handling Process
Policy Endorsement Process
Billing Inquiry Process
Customer Complaint Process
Content Creation Process
Share Your Process

8 Comments

10 Email Signature Ideas for Insurance Agents

11/8/2021

0 Comments

I like marketing you never have to think about that happens automatically.

Don’t you?

Your email signature another great opportunity for automated marketing.

If you don’t already know, an email signature is a message that your email system automatically adds to the bottom of every email you send.

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InsuranceSplash Blog

27 Referral Marketing Ideas to Get Referrals And Sell More Insurance

Networking Tips for Insurance Agents: 34 Smart Ideas

34 Insurance Agency Retention Strategies: The Ultimate Agent Resource

25 Welcome Kit Ideas For New Insurance Customers

Customer Reviews for Insurance Agents – Free PDF Download

Setting Insurance Sales Goals That Work (With Free Template)

How to Make Your Insurance Quotes Stand Out – 22 New Ideas

How to Help Prospects See the Value of Life Insurance: 22 Tips

Insurance Agency Processes: The Agent’s Guide to Productivity

Sales Process

10 Email Signature Ideas for Insurance Agents

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Sales Process