People don’t have time to waste shopping around or money to lose on a bad service or product. Using the collective experience of a group of people is a great way to speed up your shopping process and avoid getting burned. Why get a referral from one friend with one situation when you can compare the average reviews of 100 people who had 100 different experiences?
While online reviews have traditionally been more relevant for online products (Amazon) and high-volume services (restaurants, hotels, etc) they’re quickly becoming integral for every company that does business
with the public, including and especially insurance.
It’s true, and yet so many insurance agents are totally passive about generating reviews from their clients. Ignoring your online reputation is irresponsible for your business.
Download the free ebook below to learn more about why it’s so important for your agency:
The #1 Insurance Marketing Website for Agents. Free insurance marketing ideas, tools, strategies, and training to help agents succeed.