​I get a lot of great questions from agents. Here’s one I thought a lot of young insurance producers could benefit from:

Hi John,

Hope you are doing well. My name is Ben S. I just started working for an agency in Raleigh, NC doing P+C, Life and Health. This is my first experience in the industry. I have loved reading your marketing ideas and am looking forward to putting some into practice asap. Very practical.

The easier it is for clients and prospects to contact you the better.

Right?

And if all your contact info is stored in their phone that makes it pretty easy.

Also right?

What’s NOT easy is getting a client or prospect to type your information into their address book.

Last night I found a cool feature on my iPhone that can make it dead-simple for insurance agents to get into their client’s cell phones.

I love mistakes.

Okay, love is a strong word… but mistakes make me smarter so I choose to embrace them.

Fortunately my wife reminds me to embrace them several times a day.

Insurance agents make two types of internet marketing mistakes:

1. Internet Marketing Errors of Omission – Failing to do something that can help your agency’s online presence.
2. Internet Marketing Errors of Commission – Going out of your way to hurt your agency’s online presence.

​I’ve been working closely with insurance agents as a coach and mentor for the past 8 ½ years and one thing is clear to me.

Agents and brokers are leaving money and clients on the table because they fall victim to 7 insidious myths and monsters that lurk in the bushes.

These monsters have always been hanging around (even when I was selling insurance), yet like zombies, they can change and morph with time and technology (zombies do that, right?).