Google SEO: Part 1 – Local Ranking Factors for Insurance Agents

Written by John F. Carroll on . Posted in Podcasts

Insurance Marketing with John Carroll - Podcast

In Part 1 of this 2 part podcast I explain the factors Google uses to determine your search engine ranking.

Click Here to Subscribe via iTunes

Listen to this episode to find out:

  • How to get everyone within 5 miles of your agency to see your business on Google.
  • The 3 factors Google officially admits using when ranking local businesses.
  • The 5 major categories of local ranking factors.
  • The major advantage captive agents have, and how to combat it.
  • What is an online citation and how it affects your rankings.

Resources mentioned in this podcast include:

  1. Google’s official explanation of how they rank local businesses
  2. Google Business Listing Management
  3. The most helpful links to your agency website
  4. Google+ for Businesses

The foundation of knowledge you’ll get from listening to this episode is extremely helpful but don’t forget to subscribe to the podcast so you can listed to Part 2, where I’ll give you all the specific tricks and secrets to getting to the top of Google!

Thank you so much for listening,



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John F. Carroll

John F. Carroll is the founder and CEO of InsuranceSplash. For years, John has consulted insurance agencies with internet marketing and sales strategy and he is dedicated to making insurance marketing easy and effective for all insurance agents. If you're an agent, connect with John on LinkedIn, he wants to connect with you!

Comments (2)

  • Jason Roberts


    Thank you so much for the podcast!! I look forward to the next one. Maybe don’t share it with anyone else in my town. Haha


    • John F. Carroll


      Thanks for listening Mr. Roberts and I’m glad I can help! Maybe I’ll just ask anyone from Columbus not to listen at the beginning of the next show. ;)

      Don’t worry, the majority of your competitors are running with their head down. Thanks and good luck!



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