Attention-Grabbing Quotes: 22 Ways to Get More Callbacks

​In this 22nd episode of Insurance Marketing, I share 22 ways to make people pay attention to your quotes and respond.

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Listen to this episode to find out:

• Why your quoting technology does not need to hold you back.
• What to include a picture of in your quotes to get people’s attention.
• Ways to use color to capture people’s attention.
• Ways to use personalized video to personalize quotes.
• How to make a quote infographic.

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• The psychology of testimonials and how to leverage it to choose the right testimonial for the client
• The power of thoughtful questions.
• How to put your discounts front and center on your quotes and why that captures attention.
• Why shoppers are paying more attention to design today than even just a few years ago.
• How learning about other company’s discounts helps you sabotage the competition’s quotes.
• What type of pictures can help your quotes stand out.
• How to make your prospect laugh in a quote and how it helps your sales process.
• The secret to offering educational information to your prospects.
• Tips for your email subject lines.
• How a P.S. in your email gets more attention.

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Resources mentioned in this podcast:

• Article listing these 22 ideas with even more insight
• Use Google images to find pictures of the insured item
• Google streetview for storefront images
• Bing Maps for birds-eye view maps
• PDF Merging program for custom quote designs
• Questions to ask people during insurance quotes

I really hope an idea or two I’ve discussed here can help you get an extra 10% of your quotes to engage with your agency . If get an idea to use and want to say thanks, click here to leave a 5 star review on iTunes. Every time I get another 5 star review in there, I print it out and put it on the fridge. And my kids’ artwork is taking up way too much space on there right now ;)

Hope this helps,
John