One of the most important signals search engines are currently using to rank insurance agencies is the social graph. Having a big following of customers connected to you through Facebook and Twitter etc. helps your search rankings and it also improves your ability to upsell and gain referrals from your existing book of business. It’s an all-around winner.
Let me show you how to get every customer to join your social network.
Of course you should ask new leads how they found you, but tracking and measuring to determine true ROI with that method is easier said than done.
The answer is cheap, easy, and accurate: use call tracking numbers.
Ever wonder why your agency isn’t showing up at the top of Google’s search results? There are a lot of different things that move your agency up the ladder, but in this article I’m going to outline 15 factors known to hurt your insurance agency’s Google rankings.
Prerequisite: To understand this article, you should understand what a Google Places profile is. If that doesn’t mean anything to you, read this first.
Getting links to your insurance agency website from other sites is a powerful way to improve your local search engine rankings with Google, Yahoo, and Bing. It’s important to know, however, that all links are not created equal. I’ve created an acronym to help you remember the best kinds of inbound links to improve your local search rankings.
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