​I cringe when agents tell me about spending thousands of dollars on advertising that doesn’t generate leads.

And I’d be rich if I got a quarter every time an agent asked me: “Can you believe I spent (large number of) dollars and NOT ONE PHONE CALL?”

I’d bet all those quarters that you’ve said that yourself once or twice…

So how can you really know which advertising methods generate the most phone calls?

​Online reviews are a huge part of your agency’s visibility.

They’re becoming more important every day based on consumer shopping behavior, social media, and search engine optimization factors.

On top of that, building online reviews is a totally underutilized strategy for insurance agents!

If you don’t believe online reviews are a HUGE opportunity for your agency it’s time to pull your head out of your a** the sand.

In the past week I bought a pair of sneakers, an e-book, and a rice cooker all based user reviews and I’m not alone.

​Since Apple released the latest iPhone operating system, iOS 6, last week, I have received a lot of email from frantic agents who can’t find their agency in the new maps and need my help.

I figured the agents who reached out to me represented a much larger population of agents with the same concern so I decided to write an article about how to ensure your agency is found on Apple maps.

While I’m at it, I’ll also explain how to optimize your agency to be one of the most prominent agencies in Apple maps.