It will be the only impression thousands in your community get about your business and will be on the first page of Google for any customer or prospect who searches for your agency!
But it doesn’t have to be that way.
You can actually use Yelp to grow your business and brand by:
And since iPhones and iPads are now getting most of their business information from Yelp, taking control of your Yelp profile is not only smart, it’s an absolute necessity!
I want to get you started – this guide will help you setup the perfect insurance agency Yelp profile.
Getting Started: Claim Your Yelp Profile
Yelp does a pretty good job of walking you through the process of claiming your profile, so I’m not going to explain every step. Basically you’ll want to follow the instructions here:
CLICK HERE TO GET STARTED WITH YELP
I’ve broken down the different elements of your agency profile and provided tips about every element of your profile below.
Elements of a Perfect Insurance Agency Yelp Profile
1. Business Contact Information
Within this section there are several fields you’ll need to complete. At first glance it doesn’t appear too challenging, but like everything with online marketing and SEO, the difference between doing it and doing it well can have a huge impact on your visibility.
When it comes to Yelp, the best pictures you can upload are real actual pictures of the agency. I wouldn’t recommending using stock photos.
Most of the business pictures on Yelp are taken by customers with their phones so you don’t have to have something professional taken.
Upload a picture of the front of the building for recognition, happy pictures of your staff, smiling pictures of customers, and don’t forget to take one of you holding a puppy while you kiss a baby.
While you can click and drag the map to the correct location, I would only do so if the automatically determined location is far off enough that it could reasonably cause someone frustration finding it with a map.
Don’t change the location just to move it a few millimeters.
Yelp is all about the reviews.
The most important thing you can do on Yelp to improve your ranking and optimization is to get more positive reviews.
How to get more reviews is outside the scope of this material, but here’s a few pointers about Yelp reviews:
Yelp gives you 1000 characters to explain your specialties. I recommend you use as many of those characters as you can without getting too repetitive.
The specialties box is an opportunity to mention the different lines of insurance you sell along with the different services like insurance quotes, claim administration, and payment processing.
I’m pretty sure they’ll allow a bulleted list, (you may need to use dashes) which should be good for getting your keywords in there without a really long run-on sentence with every type of policy you’ve ever sold.
Don’t forget to mention state-to-state transfers and people who just moved to the area. That’s easy money, right?
Like specialties, this content box is an opportunity to include valuable keywords that help Yelp better understand what your agency is about.
This may be a good spot to mention locations. Write about where your office has been in the past and where your staff grew up and went to high school.
7. Meet the Business Owner
Finally, it’s time to talk about you.
You may choose to write this in third person, (John/he instead of I/me) so you can gloat a bit more without sounding arrogant.
Include your philosophy about customer service, where you went to school, licenses and certifications you have and anything else you can think of.
Don’t forget to mention local organizations and charities you are a part of, where your kids go to school, and explain how when all the other kids wanted to be astronauts and firemen, you wanted to sell insurance.
Yelp presents a huge opportunity for insurance agents who are willing to embrace it. I hope this article helps you get the ball rolling.
If you know any other agents who aren’t afraid of being reviewed would you kindly do both them and me a favor and email a link to this article?
If there’s no one you could send this article to, you can also show me you appreciated it by clicking the “Like” button!
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