Today’s article was contributed by guest author Avery Manko from The Manko Company. Thanks Avery!
I suggest a short, well-designed commercial known as an “elevator pitch.” Imagine getting on an elevator and the person standing next to you asks what you do for a living. You now have less than a minute to pique their interest and hopefully get the opportunity for a future conversation. Wouldn’t it be great to have something planned for such an occasion? Let’s do it. First – Create an Intriguing Yet Vague Headline In order to craft the perfect elevator pitch, you first need an intriguing yet vague headline. I suggest something short and unusual. For example:
If you lead off with “I sell insurance” you lose the listener at the beginning. Second – Explain Who You Work With Let them know the characteristics of the people you want to work with. This statement needs to convey to the listener a little bit about your ideal client. Typically, the statement begins with the words “I work with…” Here are some examples:
Third – Give an Example of Solving a Problem The third step is to give the listener a short example of how you solved a client’s problem. Typically, these statements start off with “I recently helped a client…” or “A business owner was referred to me looking for ways…“ Here’s an example of what this statement may sound like:
Fourth – Explain The Insurance Part Now you’re going to let them know who you are and that you’re in the insurance business but you need to do it in a way that maintains the curiosity. Perhaps it would sound like
Let’s Put It Together So here’s what it sounds like when you put the whole thing together:
Finally, here’s a few tips:
If you’re an insurance industry expert and would like to submit a guest post for the InsuranceSplash Blog CLICK HERE.
0 Comments
Leave a Reply. |
InsuranceSplashThe #1 Insurance Marketing Website for Agents. Free insurance marketing ideas, tools, strategies, and training to help agents succeed. Archives
June 2016
Categories
All
|