Today’s article was contributed by guest author Avery Manko from The Manko Company. Thanks Avery!
I suggest a short, well-designed commercial known as an “elevator pitch.”
Imagine getting on an elevator and the person standing next to you asks what you do for a living. You now have less than a minute to pique their interest and hopefully get the opportunity for a future conversation.
Wouldn’t it be great to have something planned for such an occasion?
Let’s do it.
First – Create an Intriguing Yet Vague Headline
In order to craft the perfect elevator pitch, you first need an intriguing yet vague headline. I suggest something short and unusual.
If you lead off with “I sell insurance” you lose the listener at the beginning.
Second – Explain Who You Work With
Let them know the characteristics of the people you want to work with. This statement needs to convey to the listener a little bit about your ideal client.
Typically, the statement begins with the words “I work with…”
Here are some examples:
Third – Give an Example of Solving a Problem
The third step is to give the listener a short example of how you solved a client’s problem.
Typically, these statements start off with “I recently helped a client…” or “A business owner was referred to me looking for ways…“
Here’s an example of what this statement may sound like:
Fourth – Explain The Insurance Part
Now you’re going to let them know who you are and that you’re in the insurance business but you need to do it in a way that maintains the curiosity.
Perhaps it would sound like
Let’s Put It Together
So here’s what it sounds like when you put the whole thing together:
Finally, here’s a few tips:
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