Category: Social Media

33 Ideas to Dominate Local Insurance Agency Marketing

8/5/2019

Billion-dollar companies want to steal all your customers.

You know who they are.

And they’re setup to do it with:

better technology
better call centers
better websites
better branding
better search rankings
and WAY, WAY, WAY more money!

They’re better equipped than you in almost every way… except one.

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Find Local Insurance Leads Using Twitter Advanced Search

5/6/2019

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Are you on Twitter?

Wondering how it’s going to help you make sales?

Of course you are.

Every agent on Twitter is wondering the same thing!

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How to Start an Insurance Agent Blog in 4 Minutes

4/1/2019

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Starting an insurance blog is easy.

It’s also quick (which I’ll prove below).

Five minutes from right now you could be the proud owner of your own website with:

Your domain name (www.yourname.com?)
The easiest web publishing system.
And exposure to every insurance buyer on earth.

For under 10 bucks a month.

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24 Strategies To Sell As Much Insurance as Possible ASAP

2/4/2019

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Every day I get messages like this:

Agent: “John, your marketing ideas are great… unfortunately I need strategies that are easy, cheap, and will sell policies today. What secrets have you been holding back that fit this criteria?”

Me: “Hmmm…I could try to get you a job at the GEICO call center…”

I don’t really say that. I usually try to explain that no worthwhile marketing brings overnight results but that’s good because the harder it is, the greater your competitive advantage if you can execute. (I do believe this).

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Slash Your Insurance Marketing Budget With This Secret Weapon

1/7/2019

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Can you imagine having your own personal team of graphic artists, web designers, video producers, content creators, actors, translators, comedians, writers, and other marketing professionals at your disposal for 5 bucks?

You do! It’s one of my secret marketing weapons and you can use it to reduce your insurance marketing budget.

I’m referring to a website called Fiverr.com and I’ve been a customer for a couple years now.

Not only is Fiverr fun, it’s very valuable for insurance agents and I want to show you how it works, give you a few ideas to use Fiverr to market your agency, and let you know about a few mistakes I’ve made to save you a few bucks.

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My Top 3 Personal Brand Building Ideas for New Insurance Producers

11/5/2018

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I get a lot of great questions from agents. Here’s one I thought a lot of young insurance producers could benefit from:

Hi John,

Hope you are doing well. My name is Ben S. I just started working for an agency in Raleigh, NC doing P+C, Life and Health. This is my first experience in the industry. I have loved reading your marketing ideas and am looking forward to putting some into practice asap. Very practical.

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16 Internet Marketing Mistakes Insurance Agents Make On Purpose

9/3/2018

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I love mistakes.

Okay, love is a strong word… but mistakes make me smarter so I choose to embrace them.

Fortunately my wife reminds me to embrace them several times a day.

Insurance agents make two types of internet marketing mistakes:

Internet Marketing Errors of Omission – Failing to do something that can help your agency’s online presence.
Internet Marketing Errors of Commission – Going out of your way to hurt your agency’s online presence.

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Sell More Insurance Using Social Proof: 29 Clever Sales Tricks

7/2/2018

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Most people don’t understand insurance.

They don’t want to.

But buying the wrong insurance could cost thousands of dollars.

And when we need to make an important decision we don’t fully understand, we all do the same thing.

We do what we think everyone else did.

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The First Impression Checklist for Insurance Agency Websites

5/7/2018

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I see a lot of insurance agency websites.

Hundreds…

And one thing I pay attention to every time is my first-impression.

Studies show your website has under 3 seconds to form a first impression with visitors.

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15 Ways to Get Your Insurance Agency Shared on Other Facebook Pages

3/5/2018

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I saw something on Facebook last week that put a huge smile on my face.

I was reading through my news feed and saw a post from one of my personal connections about an amazing customer experience with their insurance agent.

It was a glowing endorsement from someone who called their agent about a rate hike and wound up saving money.

(I have no idea what she gave up but that’s not the point here)

As of right now, that post has received 21 likes, 8 comments and I’d guess it’s probably been seen by over 1,000 people in Syracuse where the agent does business. (my beloved, but not missed, hometown).

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InsuranceSplash Blog

33 Ideas to Dominate Local Insurance Agency Marketing

Find Local Insurance Leads Using Twitter Advanced Search

How to Start an Insurance Agent Blog in 4 Minutes

24 Strategies To Sell As Much Insurance as Possible ASAP

Slash Your Insurance Marketing Budget With This Secret Weapon

My Top 3 Personal Brand Building Ideas for New Insurance Producers

16 Internet Marketing Mistakes Insurance Agents Make On Purpose

Sell More Insurance Using Social Proof: 29 Clever Sales Tricks

The First Impression Checklist for Insurance Agency Websites

15 Ways to Get Your Insurance Agency Shared on Other Facebook Pages

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