Category: Lead Generation

Find Local Insurance Leads Using Twitter Advanced Search

5/6/2019

Are you on Twitter?

Wondering how it’s going to help you make sales?

Of course you are.

Every agent on Twitter is wondering the same thing!

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How to Start an Insurance Agent Blog in 4 Minutes

4/1/2019

6 Comments

Starting an insurance blog is easy.

It’s also quick (which I’ll prove below).

Five minutes from right now you could be the proud owner of your own website with:

Your domain name (www.yourname.com?)
The easiest web publishing system.
And exposure to every insurance buyer on earth.

For under 10 bucks a month.

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24 Strategies To Sell As Much Insurance as Possible ASAP

2/4/2019

1 Comment

Every day I get messages like this:

Agent: “John, your marketing ideas are great… unfortunately I need strategies that are easy, cheap, and will sell policies today. What secrets have you been holding back that fit this criteria?”

Me: “Hmmm…I could try to get you a job at the GEICO call center…”

I don’t really say that. I usually try to explain that no worthwhile marketing brings overnight results but that’s good because the harder it is, the greater your competitive advantage if you can execute. (I do believe this).

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How to Get Your Contact Info In Your Client’s Phone Instantly

12/3/2018

4 Comments

Getting your contact information into a client’s cell phone is a huge marketing opportunity for insurance agents.

Clients with your contact info in their phone:

Refer you more since they always have your contact info handy.
Have a better customer experience since they’ll call you before a small problem becomes a big problem.
Buy more lines of insurance because they’ll call you about another coverage before it slips their mind.
Have smoother claims because they’ll be able to reach you throughout the claim process if there’s a concern. (especially right after it happens)
And they renew more because they feel a closer bond with your agency

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16 Internet Marketing Mistakes Insurance Agents Make On Purpose

9/3/2018

5 Comments

I love mistakes.

Okay, love is a strong word… but mistakes make me smarter so I choose to embrace them.

Fortunately my wife reminds me to embrace them several times a day.

Insurance agents make two types of internet marketing mistakes:

Internet Marketing Errors of Omission – Failing to do something that can help your agency’s online presence.
Internet Marketing Errors of Commission – Going out of your way to hurt your agency’s online presence.

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Sell More Insurance Using Social Proof: 29 Clever Sales Tricks

7/2/2018

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Most people don’t understand insurance.

They don’t want to.

But buying the wrong insurance could cost thousands of dollars.

And when we need to make an important decision we don’t fully understand, we all do the same thing.

We do what we think everyone else did.

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The First Impression Checklist for Insurance Agency Websites

5/7/2018

17 Comments

I see a lot of insurance agency websites.

Hundreds…

And one thing I pay attention to every time is my first-impression.

Studies show your website has under 3 seconds to form a first impression with visitors.

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15 Ways to Get Your Insurance Agency Shared on Other Facebook Pages

3/5/2018

1 Comment

I saw something on Facebook last week that put a huge smile on my face.

I was reading through my news feed and saw a post from one of my personal connections about an amazing customer experience with their insurance agent.

It was a glowing endorsement from someone who called their agent about a rate hike and wound up saving money.

(I have no idea what she gave up but that’s not the point here)

As of right now, that post has received 21 likes, 8 comments and I’d guess it’s probably been seen by over 1,000 people in Syracuse where the agent does business. (my beloved, but not missed, hometown).

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How to Setup Your First Insurance Agency Facebook Ad

11/6/2017

2 Comments

Thinking about trying Facebook ads?

You’re in the right place.

Facebook has many ad types and there are countless strategies, ideas, and tips you could implement but that’s not what this article is about.

This is a quick tutorial for setting up the easiest, quickest, and one of the the most successful Facebook ads an insurance agency could run in under 10 minutes.

You don’t have to worry about writing any fancy headlines or clever ad copy and it displays within the news feed (as opposed to the right column) so people are much more likely to see it.

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Google Analytics: 5 Tips for Insurance Agency Website Marketing

10/2/2017

5 Comments

Insurance agents always ask me for the one most important way to improve their website marketing.

My response is always the same…

“Before you do anything else, install Google Analytics.”